PKS stavby

The mission from the client

PKS Stavby, a construction company and a general contractor near the city of Žďár in the Czech Republic, had a problem. They needed to fill the key positions of Foreman and Foreman Assistant, but the applicants just weren’t there. And they also wanted young people to be aware of their company.

Our solution

In just 4 months, we increased awareness about the activities and people at PKS thanks to a fresh Facebook campaign and claims such as “Can you scream over a jackhammer?” and “Let no trowel be left clean.”

Real results

Our clearly targeted Facebook posts achieved excellent results. Within 120 days, the promotion reached 37,807 people. 2 technical-college graduates are now on internships at PKS, and others are pending for other positions.


37,807

that’s how many people in and around
Žďár 
we reached in 4 months


74,843

that’s how many times our promotion
was shown to relevant people on Facebook


1,753

people clicked the ad with the offer
of jobs at PKS Stavby


38%

that’s how much we increased monthly
traffic for the career site

What comes next

“We want to continue with our cooperation in 2018. We plan on implementing a chatbot, Šárka, for our new career page and company Facebook profile. We also hope to launch a permanent marketing campaign aimed at construction foremen and graduates of technical fields at the VUT and ČVUT technical colleges, so that we can engage more young people in the unique projects of PKS.”

– Šárka Matyášková, HR Manager @ PKS holding a.s.

The client’s reaction

“With Feedyou, we’ve created a Facebook campaign to support the PKS brand among young people and the recruitment of foremen and their assistants. We got great candidates from VUT, and I’ve got a green light from management to keep on collaborating with Feedyou. We’re looking forward to the Šárka chatbot.”

– Šárka Matyášková, HR Manager @ PKS holding a.s.

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